Transmedia, Hollywood is a series of annual one-day public symposiums that explore the role of transmedia franchises in today’s entertainment industries. Transmedia, Hollywood 3 turned the spotlight on media creators, producers and executives, placing them in critical dialogue with top researchers from across a wide spectrum of film, media and cultural studies. The result was an interdisciplinary summit for the free interchange of insights about how transmedia works and what it means. Transmedia, Hollywood was co-created and is hosted by Denise Mann, Head of UCLA’s Producers program, and Henry Jenkins, from USC (absent from the proceedings due to a medical emergency). The lively discussion in the Eileen Norris Cinema Theatre at USC was a bracing example of intellectual collaboration between two great universities.